How to Write Content Google Loves 2017
“In general, webmasters can improve the rank of their sites by creating high-quality sites that
users will want to use and share.
The quote above, taken from Google’s Webmaster Guidelines, makes it clear how important content now is for SEO. At the heart of a site that works for both search engines and visitors is great content. Without that, no amount of SEO or social media marketing will help.
What is great content?
Successful sites consistently produce content that is:
Let’s deep dive into more detail
#Tip No:1 Readable
Not only does your content have to be something people will want to read, it has to be easy to read. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable “sound bites” that illustrate key points. Avoid long, dense sentences and paragraphs. Short and punchy works best.
#Tip No:2 Usable
Most visitors need information.Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love.
It’s also a highly effective SEO strategy. When you think about it, search engine queries are really questions and if people are asking something on a forum, they’re also asking it on Google.
Provide comprehensive, accurate answers and you’ll rank highly.
#Tip No:2 Shareable
Getting content shared through social networks is vital for SEO. As well as being original and well-written, the posts that get shared the most also have a killer headline (one that’s challenging, thought-provoking, shocking, funny, or intriguing), and a striking, relevant image.
Tip No:4: Page Titles and Keywords
The title of your post or page is the single most important element of on-page SEO.
Not only do pages with keywords in the title rank better, taking the time to write a great title will make the difference between a moderate click-through rate and a great one.
The reason is simple. The title is the first thing users see in search results. In fact, aside from the text snippet underneath, it’s pretty much the only thing users can see. That means page titles have a huge influence on whether a link is clicked.
Make sure everything you publish has a title that:
- Has relevant keywords so it shows up in the right search results
- Tempts users to click the link to go to your site
Take the title 5 Writing Tips to Jumpstart Your Business Blog as an example. It has the keywords blog writing tips buy also sounds inviting by promising five nuggets of info that could have a big impact on a blog. It’s hard not to click it.
Examples of great headlines
One of the best places to see compelling headlines in action is the content marketing blog Copyblogger.com. Take a look at the example headlines below, all taken from Copyblogger posts, and notice how each has both a clear subject and practically begs you to click it.
- 11 Common Blogging Mistakes That Are Wasting Your Audience’s Time
- The 5 Things Every (Great) Marketing Story Needs
- How to Write Interesting Content for a “Boring” Topic
- 7 Scientifically-Backed Copywriting Tips
- Seven Ways Writers Can Build Online Authority with Google+
- 9 Persuasion Lessons from a 4-Year-Old
- The 5 Most Persuasive Words in the English Language
- 10 Steps to a Secure WordPress Website
- 22 Ways to Create Compelling Content When You Don’t Have a Clue
Remember to be punchy and concise. You don’t have unlimited space because search engines allow 65-75 characters before cutting off a title.