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Line

Lines are recognized to be one of the essential elements of graphic design. In the language of design. “A point extended to a certain range such that it has 2 endpoints is a line”. They are of various orientations and dimensions.

They are wound up around each possible shape and borders the human mind can assess. Unlike a line segment, a line is a freeform meaning it doesn’t need to be straight. It can be as wavy as drawing a cloud. They are primarily used to deliver compositions in designs.

Lines are of different types. Based on dimensions: Vertical, curved, Diagonal & Horizontal lines. These types may be any of those three different styles: implied, interrupted, and continuous lines. Implied lines are used to separate, and interrupted lines are broken with whitespace.

A mix and match of various lines help build a strong comprehension of a design project. They help to shape a design space by structuring the form and rising partitions among various design elements. Apart from being a partitioner, lines are primarily used to focus content on styles, craft patterns, and set moods for a Canvas.

Form­­

The form is a relative concept in graphic design. Due to its dimensionality, it shares a strong relationship with shapes. Shapes are well known to cultivate different forms of perceptions among human minds. Such an effect is created when the principles of shapes and forms come together.

The basic principle behind any form is adding a dimensional layer. Say you are making a 2-dimensional circle; the form emphasizes the circle by adding a third layer in the process. This third layer gives the circle a life-like three-dimensional shape like a ball.

There are 3 types of forms, Geometric, Organic, and Abstract circles, squares, rectangles are part of geometric forms. The forms that are more asymmetric and we find in nature like leaves, rocks, and trees are all organic forms. Whereas forms that represent feelings are abstract, just like emojis.

Shape

There are 3 types of forms, Geometric, Organic, and Abstract circles, squares, rectangles are part of geometric forms. The forms that are more asymmetric and we find in nature like leaves, rocks, and trees are all organic forms. Whereas forms that represent feelings are abstract, just like emojis.

Each shape conveys a different meaning. While circular shapes like an oval and circular promote a freehand design, rectangles represent a quirk sense of stability and strength in design. The message of shapes can be averted by changing the form of lines.

Some shapes act as mood shifters too. While Triangles represent a sense of aggression, freeform designs tend to relieve anxiety through their freestyle. Likewise, abstract shapes like stars are universally welcomed by the viewers. This is because such shapes are uniquely styled to reduce complexity.

In this way, shapes have become an indispensable part of graphic design. While creating a composition, various shapes can be combined together to communicate the intended message. Be it a soft curve or a sharp corner, each shape speaks for itself by conveying and being in its style and texture.

Color

Be it the first car you see in the morning, the last drink you have at night; colors are everywhere. They are regarded to be one of the most impacting psychological factories in any graphic design. This is the reason why colors play such an essential role in the reflection of a brand.

However, a lot of colors can be overwhelming at a time. When designers are confused about coming up with a perfect color combination while working on a project. This is where the color theory comes in handy. It helps understand the relations among various colors. A color wheel is effective and stimulates many color stamp schemes.

No knowledge about color is complete without its important principles. Each color is backed by hue, saturation, and values. The hue corresponds to the number of primary colors in color, saturation deals with LUX colors, and values deals with characteristic properties of colors-all three help in making the right color for an application.

Ever since Isaac Newton made the first color wheel, studies have evolved to propose psychology theories to understand the psychology behind them. Each color is in the palette represents a unique mood and creates perfection among the viewers.

Typography

Font selections can be overwhelming. some can be big. some can be e baggy. Some can be sleek, and some can be tardy! However, the ideas of minimalism and modify modernity can play a crucial role in the selection of fonts. This ensures that a project makes use of the types that aren’t too outdated.

Opposites attract each other. this holds, even in the world of typography. A pair of unique but complementing types helps create a pleasing effect on the eye and flaunts an aesthetic design. One of the best ways to achieve it would be to pair two different fonts in a font family. Serif with Sans serif a good way to start.

Typography plays a leading role in content legibility. A variety of principles like tracking, hierarchy, kerning and leading all come together to create a design that’s not only clean but more readable and enjoyable. In this way, typography helps to create an impactful design that binds well with other graphic design elements on the canvas.

 

Size

As graphic design is all about the visuals, the size of elements plays an important role. Science creates importance and creates importance by building a contrast. It helps shape the designs by proportionately sizing the graphic elements on canvas concerning its dimensions.

Unlike other design elements, Size in an absolute value. Hence it is usually measured in metrics like dp or px when it comes to digital applications. This nature of this principle allows designers to resize the elements on Canvas freely. They can then easily adjust the elements in the project.

It allows a project to highlight its elements. The design markups are set up by the attractive focal points spread across the design and lead people across the dimensions. It also helps set scaling between various design elements in a space.

Last but not least, the final principle about size is its dynamicity. A large size attracts attention and can create a hierarchy defining the dominant elements in an artwork. Dynamicity is also one crucial aspect of size, Which helps the modern design to be responsive when represented digitally.

Space

The area around the elements in any artwork is termed space in graphic design. Space is utilized to demonstrate elements clearly and subtly. It provides the reader with a room to breathe and guides them where they should focus.

It gives a minimal look to design and is applied in either of two forms: Active and passive. Both forms are concerned with providing breathing space, balance to the design contents, making them more visually pleasing.

The Active space, also known as the positive of the real space, service focal point of attraction. It is used to draw a user’s attention to important elements like a statement, headlines, or even logos. It is intentionally used to separate one element from another.

Positive space, also known as illusory or negative space, is a commonly known form of space. It is present in-between the content to improve its readability. It complements the positive space to build a symmetrical, clutter-free & clear design.

Spaces, irrespective of the type, help to build a meaningful design. It balances the layout of the design and increases a design’s focus by emphasizing a variety of an object across the canvas. It helps achieve that minimal look that people have come to adore over the years.