Web technologies for digital marketing


WEB TECHNOLOGIES FOR DIGITAL MARKETINGWeb technologies for digital marketing

HTML and CSS are the fundamental technologies for building Web pages: HTML (html and xhtml) for structure, CSS for style and layout, including WebFonts. Find resources for good Web page design as well as helpful tools.if your planning to create you own or some client’s  web site you need to learn web design which covers HTML, CSS, Dreamweaver, Photoshop and Word press.But the following information will help you to create better web sites.

Learning Web technologies will help you understand your web site structure and it help better optimize your website for search engines because google spiders can read and index the web pages based on its underplaying html code.

What is a web site?

  • A website is an address (location) on the World Wide Web that contains your web pages. Basically, a website is your personal online communications connection to the rest of the world.
  • A website is totally different from any other type of publishing, advertising or communications media.

The Web Design Process

Designing for the web requires the relevant content of a brochure or magazine, the colorful look of high-quality print, and the attention-grabbing impact of television advertising. Plus it should offer a valuable product and/or information, be updated frequently and stay current with changing technology

Once you have decided to establish a web site there are three steps to getting it online.

1 . Get a domain name – This is your personal/private address on the Web.
2.  Find a web hosting service– Here is where your website will reside.
3.  Design, build and upload your website – The process of website creation.

5 steps process for effective website design


  • Info / content
  • Target Audience
  • Top 10 Checklist


  • Navigation
  • Content
  • Page layout
  • Page design


  • Web page layout
  • Site layout
  • Web page construction
  • Graphics techniques


  • User Interaction
  • Final Checklist
  • FTP
  • Fine Tune


  • Marketing
  • Optimisation
  • Traffic analysis

Top 10 website design tips – checklist

  • Know your audience
  • Keep web pages short
  • Limit the amount of text
  • Avoid large images
  • Use web safe colours
  • Clearly identify all links
  • Check spelling
  • Use a site map or directory page
  • Update and check all links
  • Include contact information

About Website Journal

It is a good idea that you maintain some sort of journal for your website. Don’t confuse a site journal with a site outline. Your journal is a collection of your ideas, your thoughts and whatever you want to remember, jot down ideas when they pop into your head.

For starters pick out a website that impresses you and examine it;

–What is the color scheme and layout?

–How is navigation accomplished?

–What is the content?

–How is the content presented?

Write down anything that you believe makes this website good and any ideas that you might want to use yourself.


There are three main elements in the organization of a web site. They are:

1 – Structure: The form of your web site and its navigation

2 – Content: The substance of your web site

3 – Layout: The theme or method of presenting your web site

Web Site homepage Do’s and Don’t

HomePage Do’s

  • Visitors first impressions
  • Should tell the visitors what your site is about
  • Answer questions on the 5 Ws
  • Should provide index or table of contents
  • Keep the home page short and to the point

Homepage don’ts

  • Should not contain a lot of text
  • Don’t present your users with a huge list of links to every single page