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What is iteration?

User experience is an interactive process. From the idea we come up with to the prototype we generate, there are a series of steps that are continuously in iteration to develop a refined product.

Iteration basically means performing a set of tasks again and again to refine the result. In terms of UX Design, the solutions that we design can be just considered as assumptions. In reality, there is no perfect solution until we analyze the impact it has on user experience. And this transforms into a continuous cycle, as it is included in every phase of the design process.

This gave rise to iterative design. Using the concept of developing the design in cycle’s end. the cycle is then pending a few times until the final refined design is ready to be implemented. let’s learn about iterative design in detail.

What is iterative design?

Interactive design is a methodology where a product is designed over time. It is continuously tested and evaluated at different stages to rule out usability flaws before the product is ready to be launched and implemented.

Wikipedia is the most common example of it. The users are in charge, and they continuously add information and also remove redundant data from the website.

It is popular because of the enhanced digital experience it provided. There will always be a scope and possibility for improvement. Like, Wikipedia cannot be ever termed as a finished product. It is always evolving and enhancing the digital experience.

Importance of iterative design

The major benefits lie in the constant and effective feedback system it brings in the process. You will be able to analyze and fix the root cause of a problem well in time. Increasing usability and ultimately, the overall user experience.

Iterative design is efficient and cost-effective. Unlike the waterfall model, you will spend more time on the product than just on documentation. With the problems being caught at earlier stages, you are saved from a situation where you have to remodel the entire product, which is definitely not cost-effective.

The stakeholders have better visibility about each phase process and how it is processing. It helps in gaining confidence and trust in you.

The system requirements and user needs will always be in sync through design development.

Last, about not least, you will be working in an all-time evolving design environment, with the efforts put and outputs produced. will be visible throughout.

Steps involved in iterative design

The process starts with formulating and draft an interface of the assumptions of information you have collected so far. it can either be a prototype or wireframes (if included in the early stages.) That’s what we call


The product is then tested among a group of people (it can include a bunch of target users, internal team members, stockholders, etc.) The issues, gaps found are duly noted


The design is then refined to sort the problems discovered so far. You evaluate the feedbacks received in the prior step, analyze, and then made changes to your design.-


These steps are followed and carried out a few times to eliminate the discovery. Interactive design is all together and effective approach because it keeps the User experience as its core value.