tips and tricks Optimizing Images for SEO 2017
Taking the time to find striking images to use in your content will bring extra traffic in two ways:
- Traffic from image searches
- Increased clicks from social networks updates about the post
Here’s tips and tricks optimizing images for Better SEO Result
Optimizing for Google, Bing and Yahoo! image search
When optimizing sites for SEO most people concentrate on text searches, ignoring the majority number of image searches performed each day.
While accurate, up-to-date figures on the popularity of image search are hard to find, it’s known that by 2017 Google Images alone was generating three billion views a day. Even without exact figures, it’s clear that image search is huge. Every time an image on your site appears in a Google Images search, the Visit page button that appears next to the enlarged version is a direct link back to your site. If you have a site with plenty of appealing imagery, image searches can be a substantial source of visitors.
Because Google is by far the biggest search engine, we’ll focus on how their image search option works but Bing and Yahoo! are similar.
Search engines decide which words an image should rank for based on three things:
1. Name of the image file
Give your image file an appropriate, descriptive name and separate each word with a dash. A name like Hyderabad-charminar-in-1980.jpg is much more effective than DSC_1980.jpg.
2. Text that links to the image or describes it
When you add an image to a post, take a few extra seconds to make sure the alt and title part of the HTML image tag use a phrase describing the image.
In WordPress you can do this by filling in the Title, Alternate Text and Caption boxes that appear when you insert an image into a post. WordPress generates the HTML code for you automatically when you add the image to your content.
If you add image tags manually, they should follow this format:
<img src=”Hyderabad-charminar-in-1980.jpg” width=”850″ height=”420″ alt=”Hyderabad-charminar-in-1980.jpg”
title=”Hyderabad Chanrminar images in 1980″/>
Text in the area of the page near the image
Don’t make tags too long. Alt tags should be no more than a few words. Title tags can be longer, up to around 70 characters.
Try to add some descriptive text in the post near the image or as a caption. Important: to get the benefit of image search optimization, images must be hosted on your website. If you link to an image on Flickr, for example, Flickr will get the link in Google, not you.