SEO Glossary- Key Terms for Students and Faculties 2017


    SEO Glossary- Key Terms for Students and Faculties 2017


    SEO Glossary- Key Terms for Students and Faculties 2017

    Like most things connected with the web, SEO uses a lot of terms and abbreviations. I’ve tried to

    avoid as much jargon as possible in this book but below are the most common terms you should be

    familiar with.

    404 error

    When a user or search engine tries to access a deleted page, your site will display a 404 error page.

    Along with the visible page, the server sends a response code called 404 that tells search engines the

    page should be deleted from their index.

    Anchor / link text

    The words of an HTML link that form the linked text.


    Similar to PageRank (see below), ranks content by the same author based on the popularity and

    authority of their previous published content.

    Authority site

    A site that has a number of links to it from well-established and important sites in the same niche,

    leading to a high trust factor and ultimately better search rankings.


    A link back to your site from another site that can be followed by search engines. A link in a blog

    post, a social network profile or on a forum are all examples of backlinks.

    Black hat / white hat

    Black hat SEO uses tricks to try and game search engines into giving high rankings by using loopholes

    and spamming tactics. White hat SEO uses the type of strategies covered in this book which follow

    Google’s SEO guidelines.

    CTR / Click-Through Rate

    The percentage of people who click on a particular link, banner ad or other clickable element on a

    web page.


    When a search engine crawls your site, it moves slowly from one page to another by following the

    links on the page. As it does, it collects data about the content of your page. Also called spidering.

    External link

    Any link that leads from one website to a different one.


    The name of the automatic crawler that indexes sites for inclusion in Google. If you have access to

    statistics reports that use server log files, rather than Google Analytics, you may see visits listed as

    coming from GoogleBot.


    Often used in Google Analytics and Google Search Console reports, impressions means the number

    of times something has been seen. If a report says your site has 50,000 impression a month in Google

    search, it means your site appeared with search results 50,000 times that month.


    Once a search engine has crawled your site and has started to list it in search results, it’s said to have

    indexed it.

    Internal link

    Any link that leads to another page on the same website.


    Any word or phrase used to search.

    Keyword density

    How many times a keyword appears in content, expressed as a percentage.

    Keyword stuffing

    The act of including many more mentions of a keyword than is natural in a page or post, in the hope of ranking better for that term. Typical spamming technique, not recommended.

    Landing page

    In SEO terms, the first page a visitor arrives at when visiting your site from search engine results.


    Publishing a controversial opinion, usually aimed at a popular blogger, company or celebrity, with

    the aim of generating a stink and a lot of links from outraged supporters.

    Meta tags

    HTML Tags that are placed within <head> part of a web page to give information about the page.

    For SEO purposes, there are three meta tags: title, description and keywords. The title tag is always

    used by search engines, the description is used sometimes. The keyword tag is no longer used by

    search engines and should be avoided.


    One of the many algorithms used by Google in search results. PageRank counts the number and quality of links to a page to give an estimate of how important the website is.


    Another word for visitors. Having a lot of traffic means having a lot of visitors.


    Short for Search Engine Results Pages, the pages that appear when you search for something.


    The robots.txt file is a text file that tells search engines not to index certain files and folders on your

    server. See this Wikipedia entry for a full explanation and examples:

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