in Our SEM (Search Engine Marketing We teaches the knowledge and skills relating toSearch Engine Marketing also known as Google adwords or Pay per CLick Marketing that are most relevant for a online advertisers, internet marketers, web designers, Web site owners, and Digital marketing professional.
Learn and master SEM (Search Engine Marketing or google ad words training from SEO Skills Academy. Our SEM (Search Engine Marketing or google ad words training classes will show you powerful techniques for campaigns that can lead to conversion and better ROI.
Before you Start to Learning SEM or Google ad words you need to Understand
What is needed to start Google ad words?
How much does it cost?
How does it work?
Getting Started, terminology
SPONSORED SEARCH: Pay-per-click distribution tactic that displays your ads in the sponsored search results at the top, along the side, and across the bottom of search results pages for searches that relate to your keywords.
CONTENT PLACEMENT TARGETING: Pay-per-click distribution tactic that displays your ads alongside relevant articles such as product reviews, news articles, etc. on the Yahoo and Google distribution network.
AD TEXT: The marketing message displayed to prospective customers. An ad contains a title, description, and URL.
LANDING PAGE: The page on a web site where one is taken after clicking on a advertisement. While this can be any page, it is often a page designed to expand on the service or product mentioned in the initial advertisement.
CAMPAIGN: A campaign contains one or more ad groups sharing the same budget, schedule and geo-targeting criteria. A campaign is typically created to support a particular marketing goal.
KEYWORD: A word or phrase that relates to the products or services you wish to advertise. When prospective customers are looking for information related to what you sell, and they type your keywords into a search box, your ads may be displayed.
CONVERSIONS: The completion of an action that you value, such as a purchase, registration, or sign-up.
IMPRESSIONS: The number of times an ad is displayed in search results or on sites.
CLICK-THROUGH RATE (CTR): The number of clicks received divided by the number of impressions generated. Example: An ad that is displayed 100 times and receives 10 clicks has a click-through rate of 10%.
AVE CPC: Average cost per click. The average price you paid each time your ad was clicked.
Hope the above information will give to some idea about Dreamweaver and its Contents.
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