Digital marketing trends in asia News 2017 [spacer height=”20px”]
Digital marketing trends in asia[spacer height=”20px”]
Did you know approximately half of the world’s Internet users reside in Asia? In 2011, 45% of the planet’s online community was from Asia, and
it has been estimated that in 2014, this figure will pass the 50% mark. Numerous companies are increasing their investments in Asian
economies, and it’s not just large corporations, but small and mid-sized businesses, too. In fact, it is becoming much more common to see
Western companies with Asian language websites. By having an Asian language website, companies are able to market their business online in
Asia via various channels, one of which is search engine marketing (SEM). SEM is a popular, global form of online marketing that many
Western companies have started utilizing as a means of reaching customers in Asia.
Role of Search engine marketing Trends in Asia
Search engine marketing is actually one of the best ways to market a business, so much so that I would say successfully entering Asian online
markets nowadays without SEM would be nearly impossible. Companies have realized this, and many have successfully ventured into Asia via
this route. Overall, the growing markets in Asia and the ease of penetrating them online via SEM shows that Asia is a business opportunity many shouldn’t ignore.
Statistics data of Asia [spacer height=”20px”]
|Population||3,879,000,000||World Bank 2011|
|Internet population||1 billion||Internet World Stats 2011|
|Scale of online advertising market||24.8 billion USD||GroupM|
|Asia-Pacific region’s share of world’s||44.8%||Internet World
- 78% of Internet users in Asia are under 45 years of age (comScore).
- In 2011, 52% of the world’s broadband Internet use was in the Asia Pacific region (IHS iSuppli).
- 58.8% of Internet users in the Asia-Pacific region are male; 41.2% are female ( GlobalWebIndex Wave 6).
- The almost 25 billion USD spent on Internet marketing in the Asia Pacific region in 2011 represents 29% of the world’s online
advertising. For every 1 USD spent on online advertising in the Asia Pacific region there is an average return of 1.78 USD. This makes
online advertising the most cost-effective form of advertising in Asia (Nielsen).
- 60% of Internet users in the Asia-Pacific region check product reviews before making purchases. Breaking this down by country:
Vietnam comes in first at 81%; China is second at 77%, and Thailand is third at 69% (Nielsen).
Asia’s Internet and online advertising market [spacer height=”20px”]
As Asian economies have grown during the last decade, so too has the infrastructure of Asia’s Internet and online advertising market. Examining Internet usage as a point of reference, China’s rate is 38%; Vietnam’s rate is 34% (Vietnam Internet Network Information Center), and India’s rate is 10.2% (Internet World Stats). When you compare these statistics to that of the rest of the developed world, it becomes clear that the Asian online market still has much room to grow.
Distribution of Internet users by world regionMost of the growth in Asia can be attributed to increases in Chinese Internet use, and since China’s economy keeps expanding, its online
population will continue to rise. Regional Internet expansion, however, is not limited to China. So, if you are considering promoting your business
online in Asia, it is important to have an understanding of the makeup of online markets in different countries. Only then can you expect to find
success entering Asian online markets.
India, which has the second highest number of Internet users in Asia, recorded 120,000,000 online participants in 2011. While this figure seems high, India could have an even larger Internet population as that figure represents only 10% of the country’s population. Nonetheless, the
number of Internet users is growing each year in India, and its online market, like China, will certainly grow in the future.
Given that India and China make up most of the Internet users in Asia and that each country is likely to add more participants well into the future, it is obvious that online business in these countries will only grow stronger. While India and China are the true giants of the Asian online market, the region combined is already the largest in the world and keeps on growing. It has definitely become a market that’s capturing everyone’s attention.