on page seo techniques 2017[spacer height=”20px”]
What is onpage SEO?[spacer height=”20px”]
On-page SEO is all about optimizing your page so that Google knows what keywords you want to rank for. It’s also about making sure that you have the right elements on-page, so that you will keep both your readers and Google happy. A strategic, easy to read page lays a powerful foundation for heading into the rankings.
Step#1 : Include Only Targeted Keywords In The URL[spacer height=”20px”]
Include your targeted keywords in the URL. This will specifically tell Google what your page is exactly about…no questions asked. It would also give your page an immediate boost in the rankings, because it is so targeted at that keyword phrase.
Step#2: Keep The URL Short
Keep the URL under 100 characters. Any longer than that, and things start to get a little messy. Preferably, you should keep your URL under 50 characters to be more suitable for social sharing, bookmarks, email links and so on. When people see a short URL, they are more likely to share it on social media since it’s short, tells their followers what the page is about and doesn’t clog up the social media post. Compare this to using a shortened link such as a bit.ly link. Since it doesn’t actually tell you what the domain is, people would be more reluctant to click on it.
Step#3: Hierarchy’s In A URL Show Extra Relevance
Your website may be divided up into a hierarchy. Pages may be organized under several category pages, eg: technical SEO or keyword research. For example, if you wrote a page about Vitamin C benefits and placed it into the “vitamins” category, your URL would look like this:
www.seoskills.in/seo/seo-onpage-elements (good practice)
Hierarchy’s can give extra details to Google bots that display more relevance.
Step#4: Don’t Overdo Folders In Your URLs
It’s good practice to place blog posts into their relevant folders, but don’t include more than one folder (two folders max) in your URL. Any more than that, and the user starts to get detracted from the whole purpose of the URL which is, telling the user what kind of a page they’ll be landing on. For example:
www.seoskills.in/courses/digitalmarketing/webdesigning/seo (bad practice)
This URL contains way too many folders and only junks up the entire URL. Instead, shorten it down to something like this
Or even better, try this:
Step#5: Get Rid of Unnecessary Words In The URL
Take out any unnecessary words that don’t have any impact on the meaning of the URL Avoid any flabby words such as “the”, “a”, “in”, “or” “and”. They aren’t counted for anything really – and puff up your URL to a much longer size.
Step#6: Separate URLs with Hyphens/Underscores, Not Spaces
Yeah. Believe me, I’ve seen URLs that had spaces separating the words. Don’t try it, because it causes all kinds of issues with search engines and hosting services.
Step#7: Don’t Keyword Stuff Your URLs
It’s still a common sight to see URLs that contain their targeted keyword phrase more than once. For example, www.seoskills.in/seo course online-seo-best-seo-course-hyderbad-seo(bad practice). Whilst you may be tempted to get a relevancy boost by including your keyword twice, don’t even think about doing it. This practice is old school and you’ll only get penalized for it.