layers of digital marketing


    Layers of Digital marketing

    here are most important Digital marketing layers.

    Search Engine optimization

    Search Engine Marketing

    Social Media optimization

    if you merge all these three layers the its create beautiful image called “Digital Marketing channel”.

    What is Digital Marketing?

    Digital marketing is the process of building and maintaining customer relationships through online activities to generate sales and/or capture customers that are searching on the Internet for answers. The objective of Digital Marketing is the conversion of Visitors into customers and improving retention of existing customers through push and pull technologies.

    Why we need to dependent online?

    For information on a new product, service or location we will go online. The web is crowded with information. With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organizations. This also includes small businesses that want to trade online and make a name for themselves on the web.

    Language foundation for internet marketer’s

    Search Engine  is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought.

    Web Directory  a search service that arranges the web pages it knows about into categories and subcategories. Often picked by human beings for inclusion in the categories.

    SEO and  SEM A form of online marketing, Search Engine Optimization / Search Engine Marketing is the process of making a site and its content highly relevant for both search engines and searchers. Successful search marketing helps a site gain top positioning for relevant words and phrases.

    Page Rank a system for ranking web pages developed by Google.

    Pay Per Click (PPC)  online advertising payment model in which payment is based solely on qualifying click-through.

    Click Through Rate  (CTR) advertising term indicating the percentage of viewers who click on a banner advertisement and follow the link

    BLOGS   a frequent, chronological publication of personal thoughts and Web links

    RSS   Real Simple Syndication

     SEO  is the act of modifying a website to increase its ranking in organic (vs paid), crawler-based listings of search engines.

    A spider or crawler which is a component of a SE gathers listings by automatically “crawling” the web.

    The spider follows links to web pages, makes copies of the pages and stores them in the Search Engine’s index

    Based on this data, the Search Engine then indexes the pages and ranks the websites.

    Major Search Engines that index pages using spiders. Google, Yahoo, Alta Vista, MSN, AOL, Lycos are world popular search engines.

    Domain name strategies

    1. use keywords, location, advertising terms, product names
    2.choose a keyword that is important for your business.

    Linking strategies

    the text in the links should include keywords.The more inbound links the higher the Search Engine ranking.
    How to increase links:

    1. a) creative content / copywriting
    2. b) good outbound links
    3. c) target a list of sites from which you can request inbound links
      – links for the sake of links can damage your search rankings.


    the most important in optimizing rankings research what keywords are people searching for using tools e.g. Wordtracker (

    keywords are words that appear the most in a page.the spider chooses the appropriate keywords for each page, then sends them back to its Search Engine.

    Few Definitions in Digital Marketing Space.


    Search engine optimization (SEO) is the process of getting traffic from the free, organic, or natural listings on search engines.


    Pay per click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click or PPC’.

    Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services.

    Advantages of Google ad words

    • very fast
    • Get targeted visitors within hours (sometimes minutes)
    • Can yield highly profitable results
    • Great testing platform and can be highly targeted
    • Time of day
    • Geographic area
    • Keywords and phrases
    • Immediate feedback

    Social media optimization (SMO)

    Social media is a medium or instrument for communication, like a newspaper or a radio.

    Social media =  a social instrument of communication it may be Facebook, linked in, instagram, behance, tumbler, google+ etc.

    Advantages of Social media Optimization (SMO)

    • Targeted traffic
    • High return on investment (ROI)
    • Does not require specialization or vast technical skills
    • Ability to go viral therefore high visibility
    • Cost effective (only time and effort)

    Digital marketing measurement (ROI)

    ROI (return on investment)

    Many tools and systems are available to calculate your ROI and to measure the effectiveness of your digital marketing campaign.

    • Google analytics
    • Google webmasters tools
    • Basic google search
    • Google ad words
    • Social media monitoring tools
    • Spyfu
    • Hub spot