importance of brand identity

Branding is an effort to give a unique identity to the company’s products and create emotional associations with consumers.It is a form of marketing.A brand is a set of associations that are linked to a product, a division, or company.These associations reside in the memory of customers.
These associations help customers understand:

  • what the brand or company is?
  • why it is potentially relevant to them?
  • how it is different or similar to other products made by thecompany?
  • and how it is similar or different from competitor’s products?

A traditional market scenario is in market a company or service is catering to consumers
After there are plenty of players who are competing against each other, the market becomes complex.At this time companies start fighting against each other to capture a large market share with lot of Efforts in various fields.Like using advanced technology, giving quality products etc.This all is possible when there is a lot of variation in sizes of the companies But when all the companies are quite competitive this difference does't work.Here advertising and branding comes as a major player.Brand is associations of things in people’s mind.

Role of graphic design in brand identity

Graphic design is the creative planning and execution of visual communication.Graphic design is the art of communication through the combination of images and words into a unified form to convey a clear message to an audience. Common uses of graphic design include logos, signs, publications, posters, print advertisements, product packaging and web sites, etc.

Photoshop Essentials for Graphic Designers

Adobe Photoshop Essentials

Photoshop is the ultimate Swiss army knife for all your imaging needs, from basic to highly sophisticated image editing. For example you can simply enhance a photograph (remove red eye effect and scratches, crop, etc.), or create a complex photo collage or a sophisticated Web
Course Overview

  • Photoshop UI
  • Photoshop Panels and tools
  • Basic operations
  • Navigating and Zooming
  • Layers and Selections
  • Type and Color Essentials
  • Guides and Rulers
  • Filters and Animations
  • Cropping and Printing

Adobe illustrator Essentials

Adobe Illustrator is an illustration program that can be used for print, multimedia and
online graphics. Whether you plan to design or illustrate multimedia artwork Illustrator
offers all the tools needed to produce professional and quality results for even a beginner. This
Course will take you through some of the basic uses to advanced tools essentials to crreate branding elements for you product or organisation.
Course Overview

  • Adobe illustrator Workspace
  • Working with Toolbox
  • Working with Layers Panel
  • Power of Selection tool
  • Drawing Tools
  • Working with typograhy
  • Working with paths
  • Placing images and adding FIlters
  • Working with 3d and 3d Effects
  • File formats for web and print
  • printing overview

Adobe illustrator Essentials for Graphic Designers

Adobe indesign Essentials for Graphic Designers

Adobe indesign Essentials

Adobe inDesign is a program best suited for designing and publishing layouts for magazines, newsletters, catalogs, postcards, brochures, and any multi-page document for print or digital delivery.Its strengths are its control and versatility in constructing page layouts and its depth of features in modifying type.
In our Course , we will cover the basics tools to inDesign. For more advanced features such as digital publishing for interactive documents or creating ePubs mutipage catalogs, brochures using Adobe indesign
Course Overview

  • Opening and creating new documents
  • Workspace overview and navigation
  • Utilizing the Toolbox
  • Constructing text boxes, frames, and layouts
  • Placing (importing) images and charts
  • Saving documents and creating project folders
  • Working with Advanced features like TOC, Index, Animations, INteraactive forms
  • Exporting for different formats

Adobe Flash for Graphic Designers

Flash is a development tool that allows you to create animation and interactive experiences.
It is an animation and interactive authoring program.Authoring program is a tool to develop multimedia product, it is designed to manage and manipulate individual multimedia elements and provide user interaction.Using Flash graphic designers can develop thieir portfolio with high quality audio and video features.
Course Overview

  • Adobe Flash Workspace Elements
  • Animation overview
  • Adobe Flash Selections and Drawing Tools
  • Classic Tween Animation
  • Motion Tween Animation
  • Shape Tween Animation
  • Masking
  • Guide Layers
  • working with Basic Actions
  • Adding Audio to Animations
  • Placing Video
  • Exporting and Publishing

Adobe Flash Essentials for Graphic Designers

Learn Graphic Designing (Brand identity Course ) online/ classroom from SEO skills Academy Hyderabad

Software's Covered

Adobe Photoshop
Adobe illustrator
Adobe in design
Adobe Flash

Course Duration

45 (Min)to 60 Days(Max)

Course Fee

INR. 15000

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