Google Adwords Training Course
Every second, there are 2.5 M searches conducted on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, conditional traffic to your website exactly when people are searching for the types of products or services your business offers
Google Adwords Training – Course Overview
Google Adwords Training Course - Overview
What you’ll learn in this training course
Google Ads Account Setup
Competitor Analysis
Researching keywords
Targeting with keywords
Creating a campaign
Understing Bidding process
Creating an advertisement
Writing a text ad
Running reports
Connecting Google Analytics
Optimizing a campaign
Using ad extensions
Google Adwords Training Course Content
Module 1: Google ads Basic Skills
Types of Google Networks
Search and Display Networks
Examples of Search Networks Ads
Examples of Display Network ads
Ad Copy Anatomy
Headline
Description
Site links
Desktop vs Mobile Ads
Setup Google Ads Account
Navigating Google Ads Dashboard
Understanding All elements of Dashboard
Module 2: Working with Campaigns
Types of campaign
Sale campaign
Lead campaign
Website traffic campaign
Product and Branding campaign
Awareness and reach campaign
Mobile App promotion campaign
Store visit and promotion campaign
campaign without goal
Types of campaigns
Search
Display
Shopping
Video
creating a search campaign demo
Module 3: Working with Ads and Keywords
Creating Ad Groups
Creating and Writing Ads
Adding Keywords
Keyword Match Types
Adding Negative Keywords
Module 4: Strategies and Keyword research tools
brainstorming our brand keywords
using google keyword planner
finding and adding to ads
Module 5: Ads Optimzation best practices
Campaign Settings
Using A/B Testing
Adding Ad Extensions
Understing Click-Through Rates
Adding Negative Keywords
Module 6: Working Display and video campaigns
Advantages of Display Ads
Creating Creatives
Understing Google ads Size recommendations
The user defines and pre-defined creatives
creating a display banner ads
creating display youtube ads
video ads
mobile ads
measuring and optimizing ads
Ravindra Reddy
Instructor Profile
Hello, my name is Ravindra Reddy, I am from Hyderabad, India.
I am a UI UX designer with 4 years of visual design and UI UX Design experience and 16+ years of experience in teaching graphic design and Web design and SEO.
Skilled at using design systems like color, typography, grids, UX process like research, wireframes, prototyping. Confidence using tools like Photoshop, Illustrator, Indesign, Premiere, Adobe XD, Figma, and flexible using of HTML, CSS, Adobe Dreamweaver, WordPress, Google Analytics, and SEO.
Course Duration, Course Fee, and Course Topics
Crack Course Duration: 1 Month’s
Normal Course Duration: 2 Month’s
Crack Course Fee:5000 INR
Normal Course Fee: 10000 INR
• Tools and Workspace
• Production tips and tricks
• Image editing
• Using Bridge with Photoshop
• Selection techniques
• Painting and Retouching
• Color Correction
• Layers and Masking
- Types of Training
- Online
- Classroom
- Weekend