Google Adwords Training Course

Every second, there are 2.5 M searches conducted on Google, and the majority of search results pages include Google ads. Paid for by businesses, Google ads can be an extremely effective way of driving relevant, conditional traffic to your website exactly when people are searching for the types of products or services your business offers

Google Adwords Training – Course Overview

Google Adwords Training Course - Overview

Google Adwords is also known as pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. in this course, you will learn: How Google Ads works, account setup, business goals, keyword research, account structure, keywords match types, biding types, types of ads, creating ads, measuring campaign result, A.B testing, linking to google analytics, remarketing and refining ads, etc.

What you’ll learn in this training course

Understing Business Goals
Google Ads Account Setup
Competitor Analysis
Researching keywords
Targeting with keywords
Creating a campaign
Understing Bidding process
Creating an advertisement
Writing a text ad
Running reports
Connecting Google Analytics
Optimizing a campaign
Using ad extensions

Google Adwords Training Course Content

Module 1: Google ads Basic Skills

Introduction to Google ads
Types of Google Networks
Search and Display Networks
Examples of Search Networks Ads
Examples of Display Network ads
Ad Copy Anatomy
Headline
Description
Site links
Desktop vs Mobile Ads
Setup Google Ads Account
Navigating Google Ads Dashboard
Understanding All elements of Dashboard

Module 2: Working with Campaigns

Understing structure of the campaign
Types of campaign
Sale campaign
Lead campaign
Website traffic campaign
Product and Branding campaign
Awareness and reach campaign
Mobile App promotion campaign
Store visit and promotion campaign
campaign without goal
Types of campaigns
Search
Display
Shopping
Video
creating a search campaign demo

Module 3: Working with Ads and Keywords

Creating & Writing Ads
Creating Ad Groups
Creating and Writing Ads
Adding Keywords
Keyword Match Types
Adding Negative Keywords

Module 4: Strategies and Keyword research tools

Understing competitor keywords
brainstorming our brand keywords
using google keyword planner
finding and adding to ads

Module 5: Ads Optimzation best practices

Introduction Optimization
Campaign Settings
Using A/B Testing
Adding Ad Extensions
Understing Click-Through Rates
Adding Negative Keywords

Module 6: Working Display and video campaigns

Introduction to Display Network
Advantages of Display Ads
Creating Creatives
Understing Google ads Size recommendations
The user defines and pre-defined creatives
creating a display banner ads
creating display youtube ads
video ads
mobile ads
measuring and optimizing ads

Ravindra Reddy

Instructor Profile

Hello, my name is Ravindra Reddy, I am from Hyderabad, India.
I am a UI UX designer with 4 years of visual design and UI UX Design experience and 16+ years of experience in teaching graphic design and Web design and SEO.
Skilled at using design systems like color, typography, grids, UX process like research, wireframes, prototyping. Confidence using tools like Photoshop, Illustrator, Indesign, Premiere, Adobe XD, Figma, and flexible using of HTML, CSS, Adobe Dreamweaver, WordPress, Google Analytics, and SEO.

Behance Profile

Course Duration, Course Fee, and Course Topics

Crack Course Duration: 1 Month’s

Normal Course Duration: 2 Month’s

Crack Course Fee:5000 INR

Normal Course Fee: 10000 INR

What you’ll learn in this training course
• Tools and Workspace
• Production tips and tricks
• Image editing
• Using Bridge with Photoshop
• Selection techniques
• Painting and Retouching
• Color Correction
• Layers and Masking

Types of Training
Online
Classroom
Weekend