What is Digital Marketing and why do we need it ?

Digital Marketing (also called as internet Marketing, online Marketing or Web Marketing) is a collective name for marketing activity carried out online, as against to traditional marketing through print media, live promotions,television and radio advertisement because using these methods also works great but the cost of investment on these channels will be very high so that it's difficult for startup's to invest and ROI also low as compared to online marketing.

The rapid growth of Digital Marketing Industry is a direct consequence of the global phenomenon that is the Internet.Every marketer needs to understand how to exploit digital marketing tools and techniques in order to improve their customer value proposition and overall competitiveness.

Future of Digital Marketing

• 243 million internet users in India, 500 million expected by 2018
• 65% Increase in number of intakes by the e-commerce sector from B-schools and engineering colleges
• $2.3 billion electronic retailing market to reach $32 billion size by 2020
• Mobile Internet penetration will reach 55 per cent in 2018
• Internet advertising is expected to grow from $133 billion to $194.5 billion in the same duration of time
• YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.
• 80% of YouTube's views are from outside of the U.S.
• Face books user online India is 108.9 millions
• India Has 22.2 Million Twitter Users
• LinkedIn claims to have crossed the 30 million users mark in India

Rims of the wheel

• Website Design
• Email Marketing
• You Tube Marketing
• Social Media Optimization
• Searching optimization
• Blogging
• Display Ads
• Online Promotions
• Viral
• pod casting
• Pay per click
• Content marketing and creation
• online reputation management
• analytics
• consumer buying Cycle
• competitor analysis
• infographics
• Creativity
• common sense
• User Experence
• User interface
• Landing Page Elements and Principles
• Color influence
• Images and typography roles

Course Fee and Duration

Learn Digital Marketing online/ classroom from SEO skills Academy Hyderabad

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