What is Call to action? [spacer height=”20px”]
Instruction to your audience to provoke a responce
Ex: save noow, call to day, free ebook download, register for Free Course,
Where : banner ads, video ads, mobile ads, social media ads
What is Bounce Rate?
A percentage of visitors who arrived at your site but left after visiting only onpage
What is Click through rate?
How many clicks were received in relation to the amount of impressions
What is an Impression?
Each time your advertisements displayed to a user
What is Frequency?
The Number of times a single user will see your advertisement
What is Abandoment?
When a user does not complete the goal you have intended for them.
What is Conversion Rate?
The percentage of visitors who entered into an experience and completed the goal
What is Tracking Pixel?
1×1 pixel transparent pixel that track conversions, website visits and advertisement views.
What is Cost per Acquisition or Cost per Sale(CPA)?
How much it goes per goal completion
ex: down load, subscribe news letter, filling the form etc.
What is Life time value (LTV)?
Prediction of the net profit attributed to a customer relationship
What is Banner advertisements (Display Ads)?
Static or animated visual images used to generate brand awareness or entice a user click.
What is Landing Page?
The first page a user arrives on when they visit your website
What is Organic Results?
Search listings that achive rank through search engine optimization a.k.a SEO
What is keywords?
Keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines.
What is Target Audience?
A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or messag
What is Paid Results?
Search listings that achive top position through search engine marketing a.k.a PPC
What is Lead?
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads
What is CPC?
Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.
What is CPM?
Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The “M” in CPM represents the Roman numeral for 1,000.
What is VCPM?
With CPM bidding you will pay for these. But with vCPM you only pay for viewable impressions. An ad is counted as “viewable” when 50 percent of your ad shows on screen for one second or longer for display ads and two seconds or longer for video ads.
What is CPV (Cost Per View)?
CPV traffic is a relatively new traffic source compared to PPC, search and others. Having gained lots of traction, but still in it’s infancy, CPV is an excellent way to diversify your traffic sources. CPV stands for “Cost Per View” and is also commonly referred to as PPV or “Pay Per View”.
What is CPA?
Cost per acquisition (CPA), also known as “Cost per action” or pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition – for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.)
What is metrics?
Marketing metrics are numeric data that allow marketers to evaluate their performance against organizational goals