digital marketing terminology for students

    What is  Call to action? [spacer height=”20px”]

    Instruction to your audience to provoke a responce

    Ex: save noow, call to day, free ebook download, register for Free Course,

    Where : banner ads, video ads, mobile ads, social  media ads

    What is Bounce Rate?

    [spacer height=”20px”]

    A percentage of visitors who arrived at your site but left after visiting only onpage

    What is Click through rate?

    [spacer height=”20px”]

    How many clicks were received in relation to the amount of impressions

    What is an Impression?

    [spacer height=”20px”]

    Each time your advertisements  displayed to a user

    What is Frequency?

    [spacer height=”20px”]

    The Number of times a single user will see your advertisement

    What is Abandoment?

    [spacer height=”20px”]

    When a user does not complete the goal you have intended for them.

    What is  Conversion Rate?

    [spacer height=”20px”]

    The percentage of visitors who entered into an experience  and completed the goal

    What is  Tracking Pixel?

    [spacer height=”20px”]

    1×1 pixel transparent pixel that track conversions, website visits and advertisement views.

    What is  Cost per Acquisition or Cost per Sale(CPA)?

    [spacer height=”20px”]

    How much it goes per goal completion

    ex: down load, subscribe news letter, filling the form etc.

    What is  Life time value (LTV)?

    [spacer height=”20px”]

    Prediction of the net profit attributed to a customer relationship

    What is  Banner advertisements (Display Ads)?

    [spacer height=”20px”]

    Static or animated visual images used to generate brand awareness or entice a user click.

    What is  Landing Page?

    [spacer height=”20px”]

    The first page a user arrives on when they visit your website

    What is  Organic Results?

    [spacer height=”20px”]

    Search listings that achive rank through search engine optimization a.k.a SEO

    What is keywords?

    [spacer height=”20px”]

    Keywords are  the key words and phrases in your web content that make it possible for people to find your site via search engines.

    What is Target Audience?

    [spacer height=”20px”]

    A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or messag

    What is  Paid Results?

    [spacer height=”20px”]

    Search listings that achive top position through search engine marketing a.k.a PPC

    What is Lead?

    [spacer height=”20px”]

    In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads

    What is CPC?

    [spacer height=”20px”]

    Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

    What is CPM?

    [spacer height=”20px”]

    Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The “M” in CPM represents the Roman numeral for 1,000.

    What is VCPM?

    [spacer height=”20px”]

    With CPM bidding you will pay for these. But with vCPM you only pay for viewable impressions. An ad is counted as “viewable” when 50 percent of your ad shows on screen for one second or longer for display ads and two seconds or longer for video ads.

    What is CPV (Cost Per View)?

    [spacer height=”20px”]

    CPV traffic is a relatively new traffic source compared to PPC, search and others. Having gained lots of traction, but still in it’s infancy, CPV is an excellent way to diversify your traffic sources. CPV stands for “Cost Per View” and is also commonly referred to as PPV or “Pay Per View”.

    What is CPA?

    [spacer height=”20px”]

    Cost per acquisition (CPA), also known as “Cost per action” or pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition – for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.)

    What is metrics?

    [spacer height=”20px”]

    Marketing metrics are numeric data that allow marketers to evaluate their performance against organizational goals