Digital marketing course

Digital Marketing Course Outline

Digital Marketing Course is all about Getting found online . it may be you or your product, service in Digital Marketing Course we teach you how to found online.

Digital marketing is the process of building and maintaining customer relationships through online activities to generate sales and/or capture customers that are searching on the Internet for answers.
Few Definitions for Digital marketing you will find online

  • Digital marketing can be termed as or defined as an approach, a strategy, or a branding and marketing exercise using digital platforms. Digital Marketing is the promotion of your brand, product or service online.
  • Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activity carried out online, as opposed to traditional marketing through print media, live promotions, TV and radio advertisement.
  • The rapid growth of Digital Marketing Industry is a direct consequence of the global phenomenon that is the Internet.
  • Every marketer needs to understand how to exploit digital marketing tools and techniques in order to improve their customer value proposition and overall competitiveness.
  • Digital Marketing includes many advertising channels including SEO, email marketing, social Media marketing, pay per click advertising, Google Ad words, mobile marketing.
  • It is believed that Digital Marketing is now the most important part of the marketing mix. It has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence.

Digital Marketing Course Modules

Word Press Training

SEO Training

PPC Training

Social Media Optimization

Who Can Learn this course?

  • App Developers, Content Developers, Web Developers, Affiliate Agents, Search
    Management, Vendors, suppliers and agencies in this area.
  • Consultants, Strategists and business analysts, Sales Executives, Product Managers,
    Digital Marketing Experts, Media Buyers and Planners.
  • Business Development Managers, Advertising Executives, Media Managers
    (interactive and new media), e-Payments Executives.
  • Director or Head of Brands, and marketing.
  • E-Commerce Managers, Marketing Managers, Brand Managers, Business Owners.
  • CMO's, CEO's.
  • Students seeking for an attractive career in Marketing
  • Entrepreneurs to enhance the business visibility and sales
  • Working professionals from advertising Industry
  • Marketing Professionals
  • Information technology Professionals
  • Sales domain people
  • Business development people
  • Freelancers
  • Marcomm Professionals
  • Web Designers
  • Graphic Designers
  • Bloggers
  • House wifes
  • Any one looking extra income
  • People who want to work from Home

Career Opportunities in Digital Marketing

  • Digital Marketing Manager
  • Digital Marketing Associate
  • SEO Manager
  • SEM Specialist
  • Digital Sales Executive
  • Social Media
  • Email Marketing
  • Web Analytics
  • Freelancer
  • Support your own business
  • Digital Marketing Consultent
  • online marketer
  • Internet marketers
  • Branding Expert
  • Adwords Professional

Topics and Structure of The Course

  1. Introduction To Digital Marketing: Planning Digital Marketing Campaigns, Website
    Planning and Development, Essentials of a website.
  2. Google Analytics: Fundamentals of Google analytics, Monitoring bounce rate, tracking conversions, Monitoring traffic sources, Monitoring visitors behavior, Measuring and
    Monitoring metrics, Setting up Dashboards.
  3. Search Engine Optimization: SEO Strategy, Keyword Research, Tools to find keywords (paid & free), Google Adwords, Planning SEO of a website, setting-up SEO process,
    Content Marketing, On page & Off page optimization, SEO Webmaster Tool, Mobile SEO
  4. Search Engine Marketing(SEM) Framework: Online advertising & Ad Networks, Creation
    of Search Campaigns, Writing Compelling Ad Copies, Creation of Effective Campaigns
    and Ad groups, Digital Display Campaigning, Tracking & measuring ROI of online
    advertising, Optimizing Ad Performance, Strategy of allocate funds to various online
    Advertising platforms
  5. Social Media Marketing: Defining the communication strategy, Setting up
    brand presence, Social Listening, Engaging with followers, Engagement on Facebook/
    Twitter/ LinkedIn/ Google+ , Understanding Social Media ROI

Learn Digital Marketing online/ classroom from SEO skills Academy Hyderbad

What you will Learn in in this Course

  • Word Press Essentials for Web Design
  • Search Engine Optimization
  • Search Engine Marketing (PPC)
  • Social Media Marketing
  • Email Marketing
  • Google Adsence
  • Google analytics

Course Duration

60 Hours

Course Fee

INR. 9999/-

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