Digital marketing course overview
What is Digital Marketing?
Digital marketing is all about advertising or marketing any product aor service through digital channels such as search engines, websites, social media, email, and mobile apps. in a nutshell GETTING FOUND ONLINE.
Digital marketing course content.
SEO SKILLS offer online certification course on Digital marketing which contains the following key modules.
- Overview of Web Technologies HTML, CSS and Java script
- Creating and customizing a web site using WordPress
- Search Engine Optimization
- Search Engine Marketing(PPC) A.K.A Google Adwords
- Social Media Advertising and Marketing
- Google Adsence (Youtube and Blog Monetization)
- Google Analytics
- Online Freelancing Projects on Digital Marketing
- Earning online money through digital landscape and real world case studies
Who can learn Digital marketign
- Professionals who need to understand Digital Marketing or get more out of their Digital channels
- Small business owners who need to maximize online channels for growing their business
- Students who want to upgrade their skills in Digital Marketing
- Marketers who want to fast-track their career or improve their position in the market-place
- Internet based entrepreneurs who need to develop an online robust business model
- Sales people working on Traditional Advertising Methods and tools
- Marketing and Communication A.K.A MARCOMM Professionals
- Corporate Communications
- Hr,s and Social media managers
- Banding Guru’s
- Web and Graphic Designers
Digital Marketing Detailed Course Syllabus
Web Design Essentials for Digital marketing Landscape.
In this module you will be learning key web design technologies to build and understand web site architecture both design and information. this skills will help you how spiders and humans will see your web site.
Visual Design Essentials for Internet Marketers.
In this module you will be learning visual design skills using Adobe Photoshop or Adobe illustrator. knowing designing simple info graphic, social media profile page design, google display ads, landing page structure, call to action principles will help to convert you consumer as a your customer, instead of depending on other graphic designer you can design your own artworks based on you strategy and requirement.
- Design Principles
- Design Elements
- Color Theory
- Typography for Web and Print
- Adobe Photoshop
- File formats for Print and Web
WordPress (Making a website and blog Using WordPress.)
In this module you will learn creating a web site and blog using world top CMS tool (content management System) called word press. WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in the world today.
- Introduction to Static vs Dynamic Web sites
- Advantages and Disadvantages
- Overview of web servers WAMPP , MAMP and XAMPP
- Downloading wordpress
- Downloading and installing XAMPP.
- overview of MYSQL
- Creating a Databases using PHP MYADMIN
- Installing wordpress on local and Remote Server
- Overview of wordpress dashboard and its components
- overview about wordpress themes (paid vs free)
- introduction to Envato market and choosing best theme from theme forest
- installing free theme
- creating pages and adding to navigation
- Creating posts, categories and adding tags to posts
- top 10 Essentials plugins for wordpress
- Users management
- Securing wordpress site
Search Engine optimization Course
- What is Search engine optimization?
- Basic Functions of Search Engine
- Optimization and Auhority
- Website vs Webpage SEO
- Crawling and Indexing?
- List of Search Engines
- Components of search engine?
- Different types of search engine?
- Operators used in search engine
- Updates of SEO
- Algorithms used in SEO
Research and Analysis of Keywords
- What are keywords?
- Importance of keywords in seo
- Keywords Analysis Using SEO Free tools
- Methods of Researching keywords
- Different types of keywords
- Analysis of keywords using woorank, sourse code, google sugistions etc.
- Competitor analysis
- Choosing right keywords for your product
On Page Optimization
- What is onpage optimization key factors to rankwell on SERP
- Web site Architecture both information and layout
- Advantages of Static and Dynamic Websites and Technology limitations
- top 5 Domain Hosting Serves in india
- Web site Naming Convenstions of file and folders and Root Structure
- key onle page formating tags (title, headings, images , and attribures )
- Meta tags optimization
- How to write meta description
- Header optimization
- Footer optimization
- Content writing for seo
- Site maps submission
- Image optimization
- URL optimization
- Robots and sitemaps configuration
- Dynamic site optimization techniques:
- WordPress SEO pluins (yoast, all in on seo)
- Black hat vs white hat guidelines
Google Search Console (Goolge Webmaster Tools GWT)
- What is Google Search Console and why do we need it
- Creating personal and brand account
- GWT User Interface elements
- Adding website to Search Console
- Configuring Setting of the site (location, language, time, etc)
- Search Appearance
- Structured Data
- Rich Cards
- Data Highlighter
- HTML Improvements
- Accelerated Mobile Pages
- Search Traffic
- Search Analytics
- Links to Your Site
- Internal Links
- Manual Actions
- International Targeting
- Mobile Usability
- Google Index
- Index Status
- Blocked Resources
- Remove URLs
- Crawl Errors
- Crawl Stats
- Fetch as Google
- robots.txt Tester
- URL Parameters
- Security Issues
- Other Resources
Learn Digital Marketing Course online or Classroom Model. SEO Skills in Best Institute in Hyderabad With 10+ years of Experienced Trainers available to teach Digital Marketing with industry standard course content.
4. How much time will it take to complete the course on line?
- Maximum duration of the Course will be 45 to 50 Hours.
- The course fee is 15000/-
- Mode of Payment Single mode.
- Course materials will be provided and class notes also will be given.
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