Digital marketing certifications go hot by Time of India.
here’s a spurt in the number of young professionals and students taking digital marketing courses, as communication and advertising move increasingly to digital channels.
Online certification training company Simplilearn has seen 7,000 people take its digital marketing course that was launched in 2014. Of that, 2,500 have come in just the past six months. Online training platform AcadGild says its four-month-old digital marketing course has received over 300 enrolments. UpGrad, another online higher education platform for professionals, started its digital marketing course just a month ago and has seen 300 students enrol for it.
The course duration ranges typically from two to five months, and the courses include subjects like social media analytics, Google ad marketing, email and content marketing, and business strategy planning.
Mayank Kumar, co-founder and MD of UpGrad, says 1.5 lakh jobs were available in the digital marketing space between January 2015 and February 2016, going by the openings visible on various online recruitment sites. Of this, 55% of the demand comes just from the IT sector, while e-commerce and internet companies account for 10%. Kumar thinks the share of e-commerce will rise as they become more dependent on digital marketing.
While digital marketing spends in India still account for less than 10% of the total ad spends, last year, digital marketing spends grew by 35%, as compared to that in 2014.
“Ad spends on the digital medium is seeing the highest growth. We talked to around 60 companies. Digital marketing is now a must for these organizations, so it made sense for us to start courses that would give professionals a holistic understanding of it,” says Kumar.
Kashyap Dalal, chief business officer at Simplilearn, says digital marketing is growing at such a rapid phase that even large FMCG brands have joined e-commerce players in investing about 15-20% of their market budget towards the digital medium.
Gaurav Vohra, founder of Jigsaw Academy, that has seen 2,000 students take its web analytics course (started two years ago) and social media marketing & analytics course (introduced this month), says greater social media activity like people sharing a company’s content and therefore creating more traffic to its website can help the company do significantly better than competitors who do not have an active social media presence.
On Digital Marketing Institute, 25% of the learners are those who are planning to start their own venture or are running a small enterprise.
About 60% of the users on these platforms comprise professionals with traditional marketing experience who are now looking to shift to digital marketing roles.