Role of Graphic Design in Our Daily Life.

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    In this age of information, graphic design is everywhere, literally. It is amajor component of our complex print and electronic information system. Every product we buy has some design element in it. The same is true for every piece of information we read or watch. The relentless advancement of technology has
    changed dramatically the way graphic designs are created and distributed, but its fundamental role remains the same- to inform, entertain or persuade a specific audience.

    What is Graphic Design is All About?

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    Graphic design is defined as the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect. The form of communication can be physical or virtual. Graphic design is also known as communication design. Its usage includes logos and branding, publications,print advertisements, posters, billboards,website elements and product packaging. The work can happen at any scale, from a simple news-graphics to the sprawling and interlinked digital and physical content of a media company. It can also be for any purpose, whether commercial, educational, cultural, or political.

    History of Graphic Design

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    In graphic design the essence is to give order to information, form to ideas,expressions and feelings to artifacts that document human experience. But a good graphic design does not have to be complicated (containing multitude of graphic elements) to be effective.While as a discipline, graphic design has a relatively recent history, graphic design like activities can be dated back to the pre-historic period when the early men drew figures of animals in caves. In the late 19th-century Europe, the first official publication of a printed design was released which marked the separation of graphic design from fine art. The name ‘Graphic Design’ first appeared in print in a 1922 essay by William Addison Dwiggins, an American book designer. Until the late 20th century, the graphic design discipline had been based on handicraft processes. Over the course of the 1980s and early 1990s, however, rapid advances in digital computer hardware and software radically altered graphic design. The digital revolution in graphic design was followed quickly by public access to the Internet.

    Role Of Graphic Designers[spacer height=”20px”]

    A graphic designer is a professional within the design and arts industry, who assembles together images, typography, or motion graphics to create a piece of design. If posters and billboards always get your attention while travelling around, or if you are in the habit of judging a magazine or book by just its appearance, then you certainly have basic ingredients to be trained as a graphic designer.

    Graphic designers are keen observers and lovers of beautiful and useful objects,messages, and experiences. They pay attention as they move through their day with a great awareness of the visual and textual world around them. They make connections and ask questions about how those objects and messages work, what they are, how they appear and what they mean. Curiosity is at the core of the designer. They have a desire to make and customize things.
    They are usually responsible for the artwork, titling of motion pictures and CGI. A survey of popular job portals by this writer in the last week of July indicated more than 25,000 vacancies for graphic designers, most of them are in print and web based media. Most common designations given to the advertized posts were Graphic Designer, Web Designer, Image Editing Expert, Visualizer and UI
    Designer. The average monthly pay offered is about 20,000 rupees at the starting level (0-1 year experience).

    These are the key skills, employers are looking for: good hands in CorelDraw, InDesign, Photoshop and Illustrator exposure to HTML, CSS, Flash and Dreamweaver; ideation/brainstorming skills, able to think out of the box good in selecting colors, images and text styles etc. The jobs are for designing layouts, logos, brochures, flyers, posters, stationary, e-mailers, PowerPoint presentations,
    web banners, web templates, User Interface, Facebook ads, web pages etc.

    Graphic professionals frequently change their jobs to build up experience and add to their portfolios. At the moment, becoming a freelancer or self-employed is considered a good option for skilled graphic designers. Until few years ago, most of the graphic design jobs were centred in big cities, but now even a small towns can support a few graphic designers as demand for appealing posters, banners and display ads have been growing continuously.

    With a rapid growth in information and communication sectors of economy, Indian companies have openings for a good number of skilled graphic designers. To fulfill this huge demand, hundreds of institutes across the country have been running graphic design courses of varied duration. The most important among these institutes is Ahmadabad based National Institute of Design (NID),which runs two courses one each at graduate and post-graduate levels.

    According to the NID, its Bachelor of Design programme gives equal emphasis on development of conceptual thinking as well as traditional design skills. It offers different areas of study such as typography, illustration, publication design, identity design, branding and information design. The programme covers a range of work, from signage systems to medical leaflets, and educational tools to logos.