sem-Search-Engine-Marketing-training-in-hyderabad

SEM (Search Engine Marketing) Training

in Our SEM (Search Engine Marketing  We  teaches the knowledge and skills relating toSearch Engine Marketing also known as Google adwords or Pay per CLick Marketing  that are most relevant for a online advertisers, internet marketers, web designers, Web site owners, and Digital marketing professional.

Learn and master SEM (Search Engine Marketing or google ad words training  from  SEO Skills Academy. Our SEM (Search Engine Marketing or google ad words training  classes will show you powerful techniques for campaigns that can lead to conversion and better ROI.

SEM (Search Engine Marketing )Training Outline

  • Understanding basics of AdWords and online advertising
  • Hands-on experience of running a campaign with pre-allotted advertising budget
  • Understanding CPC(Cost-per-click) and CPM (Cost-per-impression) advertising models
  • Monitoring and measuring performance of online campaigns
  • Optimising campaigns Introduction.

SEM Course Content

  • Introduction to Online Advertising and AdWords
  • AdWords Account and Campaign Basics
  •  AdWords Ad Formats
  • Policies and Ad Quality Issues
  •  AdWords Targeting and Placement
  •  AdWords Bidding and Budgeting
  • Optimising Performance
  •  Display Advertising on the Google Display Network and Mobile Advertising
  •  Performance Monitoring and Conversion Tracking
  •  Overview of Local Business Listings and Maps
  •  Selling and Representing  AdWords

Before you Start to Learning SEM or Google ad words you need to Understand 

elements of Search Engine Marketing.

What is needed to start Google ad words?

  • A Google Email address (free)
  • A credit card
  • A website where clicks are directed.

How much does it cost?

  • You generally pay per click
  • Popular search words cost more
  • You set a daily budget (no way to perfectly enforce)

How does it work?

  • Landing page is scanned
  • Relevance of searchwords is scored for search placement
  • Relevance to webpages with ads is used to determine content placement

Getting Started, terminology

  • Campaigns
  • Ad groups
  • Text ads
  • Search words
  • Negative search words
  • Ad impressions.

The Language of PPC

SPONSORED SEARCH: Pay-per-click distribution tactic that displays your ads in the sponsored search results at the top, along the side, and across the bottom of search results pages for searches that relate to your keywords.

CONTENT PLACEMENT TARGETING: Pay-per-click distribution tactic that displays your ads alongside relevant articles such as product reviews, news articles, etc. on the Yahoo and Google distribution network.

AD TEXT: The marketing message displayed to prospective customers. An ad contains a title, description, and URL.

 

LANDING PAGE: The page on a web site where one is taken after clicking on a advertisement. While this can be any page, it is often a page designed to expand on the service or product mentioned in the initial advertisement.

CAMPAIGN: A campaign contains one or more ad groups sharing the same budget, schedule and geo-targeting criteria. A campaign is typically created to support a particular marketing goal.

KEYWORD: A word or phrase that relates to the products or services you wish to advertise. When prospective customers are looking for information related to what you sell, and they type your keywords into a search box, your ads may be displayed.

CONVERSIONS: The completion of an action that you value, such as a purchase, registration, or sign-up.

IMPRESSIONS: The number of times an ad is displayed in search results or on sites.

CLICK-THROUGH RATE (CTR): The number of clicks received divided by the number of impressions generated. Example: An ad that is displayed 100 times and receives 10 clicks has a click-through rate of 10%.

AVE CPC: Average cost per click. The average price you paid each time your ad was clicked.

Hope the above information will give to some idea about Dreamweaver and its Contents.

Learn Adobe Dreamweaver course online/ classroom from SEO skills Academy Hyderbad

Software's Covered

  • Search Engine Marketig (Google adwords)

Course Duration

15 (Days )to 20 Days(Max)

Course Fee

INR. 5000 

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